Bit Capital is a technology and fintech company with a brazilian banking license, capable of offering a series of financial products and services digitally and within regulatory demands.
As their operation grows and they gain more visibility, the company aims to revisit their website and develop an identifiable card design to better transmit their concept and message.
Client briefed me their range of services around the fintech field. Main audience contemplates companies that deal with hundreds of financial operations.
My responsibilities in this project were turning their vision and strategy for the company and platform into a fluid experience and building an adequate identity for it.
After a few alignments, we anticipated which deliverables we should be having for this project. A website that contemplated information and illustrations and a stylized credit card design.
The project was proposed in 4 phases:
1. Strategy - Business goals, concepts and content of the website.
2. Empathize - User personas and flows, brand attributes.
3. Design - Moodboard, first layouts. Design iterations and adjustments.
4. Delivery - Final tweaks, asset exports and specs.
Company's main strategy is developing a complete digital framework for financial/payment institutions.
This project was aimed to make product and new positioning viable, as the old website had nothing to do with current mission. We discussed a few competitors and messaging and broadened our research.
Our solution was designed to empower small business to automatize features they would never be able by traditional means. You would be able to define price ranges, how to use the platform and even develop within it.
We built some concepts based on positioning made for our users.
Tech empowerment was our main objective, so we chose for a modern, simple and straightforward design.
We wanted a modern credit card and VISA gave us the option to design it with a transparent background.
This meant numerous possibilities. And a lot of bad ones too. Designing with transparency in mind meant using it in exchange of overlapping information on both sides.
Thus, we aimed for a simple yet distinct layout after a few iterations:
Developing APIs, infrastructure and features for financial institutions is a new concept and technology overall. This means informing our audience of what this all means and how they'll be getting value from it pretty hard. Our approach for this problem was informing the users all the way through the website, from the concept's baseline to how it works and finally it's features and an invite to test it.
Desktop website is as follows (responsiveness is applied):