Design Consulting & hands-on Creative Strategy.

By focusing on brand strategy, user experience and attention to detail, I help businesses Grow, Launch Products and Build Enduring Relationships with their communities.

Designing brands that matter.

In a fast-paced chaotic business world, brands offer focus and validation.

To make most of that opportunity, they must have meaning, coherence, shape and consistency.

When I design brands and their respective products, my goal is to turn them into amazing experiences and communicate their story in an interesting manner.

Design is not the solution. it's the process.

My many years of experience and dozens of projects in several areas of the industry have made me a versatile professional.

My work is performance-driven and strategy based — what I do gets results.

View my Case Studies

Services & Capabilities

Design Strategy

Companies that are evolving or starting in the industry often have difficult business and design decisions to make.

I work with these businesses and organizations to fulfil the following needs:

Clarify your Purpose

Brand attributes are what allow us to identify brands. They reveal its personality, functionality, and physical traits through imagery, language, actions, and assumptions.

Understand your Customers

By examining the behaviors, motivations, and frustrations of specific groups within a target market, we can identify unfulfilled needs and turn them into competitive advantage.

Define your Business Goals

A thorough competitive analysis is critical for any emerging or evolving business.

This process identifies strengths and weaknesses in a brand’s competitive landscape, allowing your company to better understand the market, target customers and make intelligent decisions about how to grow your brand.

Find your Voice

Positioning is the heart of a brand. It defines what a brand is, its benefits and competitive advantages, and what it means to the target market. It establishes an emotional connection with your customers. It’s how you want your company to be perceived in their minds and among competitors.

How can Strategy help me?


People want brands like diamonds. Shiny and durable.

Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.

"The logo is just the tip of the iceberg..."

Learn more about Branding

Product Design

Navigating the connected world can be complicated.

Design helps mediate the space between users and the information they need by building fluid, intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.

Browse my Product Case Studies

Design Sprints

It’s no longer enough to have a good quality product.
You need to have the right product.

Design Sprints are the fastest way to find out if a product is worth designing, if a feature is worth the effort, or if your value proposition and business models are aligned.

Don’t invest months of time, invest a week.

Find out more about Design Sprints

Fresh from the Blog

I write about creativity, design dilemmas, art philosophy and whatever I feel like writing about.

(Blog posts are in portuguese for the moment being)

Como não levar sua empresa à ruína em 2019
August 22, 2019

Sua empresa só vai obter sucesso de verdade se ela for espetacular.

Qual a diferença entre um logo e uma marca?
February 11, 2019

Qual a diferença entre design de identidades e branding? Um logo é uma marca? O que é uma marca?

Apreciação Estética — Por que arte é considerada boa?
September 20, 2018

Como nossos sentidos e sentimentos nos influenciam e o que é apreciação estética.

Content for designers, artists & entrepreneurs

To know what's happening in the design world is power.
Valuable information, inspiration and amazing design references I've gathered over the years.

Check out the .

Recomended Books

FOR Designers & Entrepreneurs

Browse books that have helped me grow in my professional career. Books on art, philosophy, design, psychology, marketing and more.

Browse Books

Creative Tools

FOR Designers & ARTISTS

Find out great tools and guidelines for designing and creating amazing art. From straight-up design tools to productivity hacks.

Discover Amazing Tools

Interested in working together?

Seems like we're a fit for a project?

Feel free to get in touch to say hello, schedule a talk or ask any question I might be the right person to answer.

Contact Me