I help brands & businesses gain a competitive advantage by defining business problems and proposing design solutions.
Brand Strategy Design Consultant based in São Paulo, Brazil.
In a fast-paced chaotic business world, brands offer focus and validation.
To make most of that opportunity, they must have meaning, coherence, shape and consistency.
When I design brands and their respective products, my goal is to turn them into amazing experiences and communicate their story in an interesting manner.
Companies that are evolving or starting in the industry often have difficult business and design decisions to make.
I work with these businesses and organizations to fulfil the following needs:
People want brands like diamonds. Shiny and durable.
Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.
"The logo is just the tip of the iceberg..."
Navigating the connected world can be complicated.
Design helps mediate the space between users and the information they need by building fluid, intuitive, user-centric interfaces that engage, delight, and communicate clearly on all devices.
It’s no longer enough to have a good quality product.
You need to have the right product.
Design Sprints are the fastest way to find out if a product is worth designing, if a feature is worth the effort, or if your value proposition and business models are aligned.
Don’t invest months of time, invest a week.
Discover my past projects, what my responsibilities were on them and what I've learned in the process.
Well-described and visually entertaining.
Bit Capital is a technology and fintech company with a brazilian banking license, capable of offering a series of financial products and services digitally and within regulatory demands.
Awarelog is a logistics software and operations company that develops SaaS for companies. Bluebee platform is one of their new products that manages logistics operations for the company.
Corporate brand identity design and website design for an engineering and construction solutions company.
Website Design and Collateral for Financial Startup aimed for Toddlers and Teenagers
I write about creativity, design dilemmas, art philosophy and whatever I feel like writing about.
(Blog posts are in portuguese for the moment being)
Sua empresa só vai obter sucesso de verdade se ela for espetacular.
Qual a diferença entre design de identidades e branding? Um logo é uma marca? O que é uma marca?
Como nossos sentidos e sentimentos nos influenciam e o que é apreciação estética.
To know what's happening in the design world is power.
Valuable information, inspiration and amazing design references I've gathered over the years.
Check out the content page.
Browse books that have helped me grow in my professional career. Books on art, philosophy, design, psychology, marketing and more.Browse Books
Find out great tools and guidelines for designing and creating amazing art. From straight-up design tools to productivity hacks.Discover Amazing Tools
Seems like we're a fit for a project?
Feel free to get in touch to say hello, schedule a talk or ask any question I might be the right person to answer.