Branding for Companies and Individuals
Branding is about expressing a company’s personality and values, building a comprehensive and consistent experience that resonates with customers and nurtures lasting relationships.
What does Branding do for a company?
A brand is the end users gut feeling about a company or a product.
Branding, essentially, is brand management. Altering company behavior to direct users gut feeling to a desired state. Developing a good relationship with the target market is essential for brand management.
Branding encompasses elements which add depth and personality to your company. A great design strategy embodies the intangibles that matter most to your customers. As your business evolves, so should your branding to ensure its continued growth.
The intangible elements are the experiences that the consumers share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain.
Below you will find a list of capabilities related to brand management.
Logo Design & Identity Systems
I work collaboratively with the client to create the most truthful, compelling, and beautiful image of your brand. Supported by diligent research and iteration, we explore different possibilities before arriving at a comprehensive and versatile identity system.
Remember, the logo is only the tip of the iceberg.
Naming & Messaging
The verbal and visual expression of your brand. What do you want to say, and what’s the best way to say it?
Language defines a brand as much as aesthetics, and I can work with you to develop the perfect verbal identity. From naming your company to articulating brand promise and positioning, I'm here to help pinpoint and amplify the most authentic voice for your brand.
Projects include establishing a clear brand voice and communicating what makes your brand unique; creating a distinctive identity and carrying it through all marketing channels and customer experiences; and developing consistent and compelling messages that help others to understand and buy into your brand, and learn the benefits of your products and services.
My ultimate goal is crafting clear messages that resonate with your audience.
Marketing and Collateral
How do your customers engage with your brand? Through advertising? Printed matter? Social media? I can help amplify your voice by translating your brand to an infinite array of print, digital, and video campaigns that can grow with you and remain authentic in a multitude of touchpoints.
Brand Collaterals are the collection of media and promotional materials used to promote the brand in a significant manner in the market and to the consumers.
They work as the tangible evidence of the brand and are planned, designed, and executed based on the core values, personality, and objectives of the brand.
Deliverables should include but are not limited to:
Printed or digital documents such as Flyers, Brochures, Envelopes, Business Cards, among others.
Magazines, Newspapers and Proposals.
Social Media Advertising, static or video.
Clothing, Apparel and Packaging.
Email Templates and other digital complementation.
Environmental Design
Brands are not just seen—they are experienced. In addition to a company’s logo and digital presence, brands must also communicate in the physical world. I design displays, signage and wayfinding systems, and adapt interior and exterior architecture to help your brand function in spaces of all shapes and sizes.
This framework of philosophy and practice seeks a blending of nature and technology, regarding ecology and existing form as the basis for design. Strategies of conservation, stewardship, and regeneration can be applied at all levels of scale from the individual building the community, with benefit to the human individual and local and planetary ecosystems.
Design for humans. Design for the environment..
Interested in working together?
Seems like we're a fit for a project?
Feel free to get in touch to say hello, schedule a talk or ask any question I might be the right person to answer.
