Bursting with ideas, innovations, art, philosophy, science, and brilliantly bad advice from Paul Arden--a cult figure in the worlds of advertising, art, design, and marketing--Whatever You Think, Think the Opposite offers a new way to approach business and life.
A unique and authentic book. With a collection of pictures and text, each page represents a different idea about creating. Short and full of remarkable insights.bastante.
Paul Arden was an author and the Executive Creative Director of the prolific advertising agency Saatchi & Saatchi. He attended Beckenham Art College and worked for agencies such as Ogilvy & Mather and Doyle Dane Bernach before landing at Saatchi & Saatchi in 1979 as an art director. In his 14 years at the agency he developed major campaigns for British Airways, Toyota, Nivea, Fuji, and more. His three self-help books—It's Not How Good You Are, It's How Good You Want to Be;Whatever You Think, Think the Opposite; and God Explained in a Taxi Ride—focus on strategies for business and personal growth. He died in 2008.
I write about creativity, design dilemmas, art philosophy and whatever I feel like writing about.
(Blog posts are in portuguese for the moment being)
Qual a diferença entre design de identidades e branding? Um logo é uma marca? O que é uma marca?
Como nossos sentidos e sentimentos nos influenciam e o que é apreciação estética.